As the largest generational wealth transfer in history unfolds, many young inheritors are planning to part ways with their parents’ financial advisors—up to 81%, according to recent studies. The Barron’s article, “Wealthy Clients Often Switch Firms After Inheriting Money. How Firms Can Stop Them,” explores why this trend is accelerating and what advisors can do to retain next-generation clients.
Key themes include the importance of building relationships with entire families—not just the primary wealth holders—along with the growing need for personalized education, digital engagement, and diverse advisory teams that resonate with younger clients.
Apollon’s own Rob Wolfe and Perrin Berry were featured for their forward-thinking approach. As a multi-generational team, they exemplify how combining experience with relatability can foster trust across age groups and create lasting client relationships well into the future.
Read the full article here
